Promise Nnamdi

Supervised several multi-person teams as the content marketing manager handling clients’ accounts, content development, content strategy, web presence, lead generation, and social media marketing. Drove 1700 organic sign-ups to our monthly newsletter by A/B, testing content layout and driving traffic through social media, representing a 30% quarter-on-quarter increase. Developed link retargeting campaigns by collaborating with marketing teams and building retargeting pixels, resulting in a 500% increase in top-of-funnel traffic. Drafted, edited, and produced high-quality marketing materials, articles, newsletters, guides, and thought leadership content. Interprets content briefs on Notion and used SEO best practices to create long-form product-led content that scores over 80% on SurferSEO. Efforts results in articles ranking on the #1 page on Google and with one content ranking on featured snippets. Collaborates with the marketing team to develop content throughout the funnel that explains the company's product, compelling use cases, market research findings, and value proposition. Created an aggressive ad campaign to generate over 100 qualified leads weekly for a luxury real estate company targeting Nigerians in diaspora and locals.

Worked with the marketing team to define the company's objectives and clients' needs. Efforts led to the development of the company's content marketing plan resulting in an increase in productivity & revenue by 50% and brand cohesiveness across all online platforms. Facilitates trainings for job seekers on Web Design, Digital Marketing, Microsoft Office suite as a measure to make them skilled up to pursue a career in any of the IT programs of their choosing. Recruiting and training staffs for clients to suit their recruitment needs.